Ogilvy - Thought Leadership

April 27, 2009

thought leadership

by Mike

Leading the conversation

The time has come to engage forward thinking brands with the biggest and brightest sustainability leaders – the authors, academics, entrepreneurs, scientists and designers who are defining the sustainability movement today.

Only through this type of collaboration can we gain the insights to and validation of ideas that can help corporations successfully move their brands into this new economy. Part of OgilvyEarth’s value is its unique ability to provide access to this community. Through our global network we can inform and connect our clients to agenda-setting summits, conferences and proprietary content through the distribution of blogs, white papers and speaking engagements that are critical to the movement.

We at OgilvyEarth also help steer the conversation. Our own thought leaders - a mix of creatives, planners and consultants - collaborate with the community to create our own knowledge-base and point of view around the topic.

White Paper: A Pivotal Year

The inauguration of a new U.S. President. One of the worst global financial crises in history. The most important climate summit of our times. Clearly 2009 is no ordinary year. But how are these critical events impacting the global sustainability movement? OgilvyEarth conducted an Eco-Audit with 50 of the world’s thought leaders on sustainability to find out. What we learned was striking: 2009 is giving rise to a new world order with the concept of sustainability at its very core. This white paper outlines our findings and thoughts on the opportunities for brands that wish to lead in the new Age of Sustainability.

Download the White Paper

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