From Greenwash to Great. A Practical Guide to Green Marketing (without the Greenwash)
What has the power to destroy brand reputation, undermine a movement, alienate customers and estrange a loyal workforce? A greenwashed ad. Far as sustainability marketing has come in the last decade, the Greenwash Monster is still lurking, and it’s time we got rid of it once and for all. In partnership with our Advisory Board, OgilvyEarth put together this best practices guidebook to steer brands through the challenging terrain of sustainability marketing. The rewards that await – enhanced reputation, inspired customers and invigorated employees - make all the effort worthwhile.
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